Blog

Notes on being found

Plain-English writing on getting discovered by search engines and AI — the content engine behind this site, practicing what the Playbook preaches.

Case story

How I Got COLAClear Cited by Name in Google’s AI Overview

A first-person account of the work behind a by-name AI citation — no budget, no team, no tricks.

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Fundamentals

SEO vs AEO vs GEO: What’s the Difference?

A plain-English guide to the three ways people and machines find you online — and why 2026 changed the game.

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