Zillah Bahar
SEO / AEO & GEO Specialist · Founder of COLAClear
SEO / AEO & GEO specialist · Founder of COLAClear · Los Angeles, CA
I'm an SEO and AEO/GEO specialist who has already done the thing this shift demands. My GEO program earned COLAClear a by-name citation in Google's AI Overview and page-one rankings on high-intent commercial terms — for a product I built and run solo.
Behind that: twenty years of marketing in a regulated category — beverage alcohol — where federal and state rules govern every claim. That's the discipline regulated-industry search work actually demands.
COLAClear is reproduced as the automated TTB pre-screening tool, including its compliance logic and pass / review / fail output.
On high-intent terms including "COLA prescreen tool" and "how to fix a rejected COLA label."
An AI workflow I designed at RNDC — roughly $51K saved against a six-month manual projection.
Including “When a Buyer Asks AI for a Wine, How Do You Get It to Name Yours?” in Wine Business — plus Wine Industry Advisor and Craft Spirits Magazine.
Sites I’ve designed, built, and optimized to be found by search engines and AI.
A TTB label pre-screening tool for wine, spirits, and beer that I designed, built, and run solo — and got cited by name in Google’s AI Overview with zero paid media.
A website I built for an adolescent-medicine practice, including a dedicated page for each city it serves — the fix that corrected how AI was describing its service area.
A hub collecting my wine and spirits writing and media in one place, built to be readable by both people and machines.
GEO is making your business the source an AI assistant names and quotes when it answers a question. Where SEO aims for a page-one ranking, GEO aims to be cited by name inside answers from ChatGPT, Gemini, Claude, and Google's AI Overviews.
SEO earns a ranked link on a search results page. GEO earns a mention inside a synthesized AI answer. They share the same foundations — real-intent content, structured data, and authority — but GEO adds machine-facing signals like an llms.txt brief and explicit AI-crawler access.
No. COLAClear earned its Google AI Overview citation and page-one rankings with zero paid media — entirely through the eight mechanics in the playbook.
No. Beverage alcohol is where it was proven, but the eight mechanics apply to any regulated, high-consideration category where buyers research before they commit.