Zillah Bahar — founder of COLAClear and author of GetDiscoverable.io — writes for the beverage-industry trade press on TTB label compliance and how alcohol brands get found by search engines and AI. Media inquiries: zillah.bahar@colaclear.com.
As featured in — Craft Spirits Magazine · Wine Business · Wine Industry Advisor
Byline · Wine BusinessA bylined column in Wine Business Daily News: a real AI answer to “a dinner-party wine under $50” — and what it reveals about which wineries get named. The machine reasoned in occasion and budget, and every producer it named had a deep third-party reputation. How to be one of them.
Read at Wine Business → Byline · Wine BusinessA bylined Insight & Opinion column in Wine Business: for twenty years, getting found meant ranking on Google — now a buyer is just as likely to ask ChatGPT. The six-step fix for becoming the winery an AI names, from crawler access and machine-readable text to one consistent name and structured data.
Read at Wine Business → Byline · Craft Spirits MagazineA field guide in Craft Spirits Magazine on why so many TTB label rejections come down to the back label — where the mandatory statements (the government health warning, alcohol content, net contents, and name and address) live — and how to get them right before you submit.
Read at Craft Spirits Magazine → Byline · Craft Spirits MagazineA field guide in Craft Spirits Magazine, the American Craft Spirits Association’s publication, on which label claims clear TTB review and which get rejected — from age statements and “distilled by” vs. “bottled by” attribution to “handmade,” geographic terms, and health claims.
Read at Craft Spirits Magazine → Byline · Wine BusinessAn analysis in WineBusiness.com on the gap between what U.S. importers file with TTB and what actually sells: Eastern European wine drew 1,638 TTB label approvals in 2025 even as import volumes fell 74 percent, per BW166 depletion data.
Read at Wine Business →COLAClear — the TTB label pre-screening tool used as the running example throughout GetDiscoverable.io — launched its public beta, covered in the wine and spirits trade press.
The through-line in all of it: COLAClear earned trade-press bylines and a by-name citation in Google’s AI Overview with no ad budget. That’s the same approach GetDiscoverable.io teaches — see the COLAClear case study or work with me.